Friday, November 02, 2007

Super-Charged Robin & Company Becomes Morning Express with Robin Meade

CNN Press Release - Fast-Paced Headline News Program Led by Robin Meade Goes Live with New Name on Monday, Nov. 5

Headline News’ flagship morning program Robin & Company becomes Morning Express with Robin Meade, effective Monday, Nov. 5, it was announced today by Ken Jautz, EVP of CNN Worldwide.

In an effort to give its viewers the news they need in the morning, in the manner that today’s busy lifestyle requires, Morning Express will continue to deliver news reports every 30 minutes, along with breaking news as warranted.

“We aim to provide a quickly paced and comprehensive summary of the news, which matches people’s needs in the morning as they're preparing for their day,” Jautz commented. “The show’s energy and style stand out in the morning broadcast landscape, and the new name better captures that.”

The program’s lineup includes lead anchor Robin Meade; news correspondent Richard Lui; meteorologist Bob Van Dillen and “Your Money” correspondent Jennifer Westhoven. Morning Express airs from 6 a.m. to 10 a.m. (ET) every weekday.

Among the newest additions to the program are Meade’s “Morning Sunshine” e-mail newsletter for viewers and fans; the program’s hourly “Salute to Troops” segment designed to pay homage to military personnel and their families, a feature that also has evolved into an online photo gallery and blog; a segment with Van Dillen featuring weather-related i-Reports submitted from viewers; “V-Mails,” video messages sent from viewers who weigh in on topical issues; and “America’s Favorite Cities,” an on-air extension of Travel + Leisure magazine’s popular survey of the top travel spots in the country.

With the re-launch of the program, Morning Express extends to other platforms with Meade answering viewer e-mails in a Web-exclusive segment for the program’s page at www.CNN/Morning.Express. A weekly podcast with Meade will debut on Friday, Nov. 9, and will be available at http://www.CNN.com/podcasting/ and at CNN’s dedicated space on iTunes.

“Mornings are such an intimate, and frequently hectic, part of the day for our viewers, so I feel privileged that they invite us into their homes each day for their first dose of news and information,” Meade said.

Headline News, a division of Turner Broadcasting System, Inc., a Time Warner Company, updates viewers constantly, 24 hours each day, with complete and concise national newscasts throughout the day and a compelling slate of legal, entertainment and talk programs during Headline Prime at night. The “Need to Know” network delivers fast-paced, lively and engaging news, using the best resources of CNN Worldwide. Headline News is designed especially for viewers who want relevant and comprehensive news in a way that suits the urgency of their schedules.

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1 Comments:

Anonymous Anonymous said...

The HNN morning news show is an excellent combination of deliverin the news competently and objectively, but with enough personality to keep you interested in the early hours. The anchor, Robin, is excellent. I'd like to see them build on strengths by adding specialists to hit areas with greater insight (foreign affairs, entertainment) and increase the personal interaction yet keep the pace increase they've recently instituted. My favorite morning news show.

11:53 AM  

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