Thursday, October 22, 2009

New Launches Monday

CNN Press Release - The new, launching Monday, Oct. 26, harnesses the full power of CNN and delivers it directly to web users in a stunning, visually charged online experience, it was announced today by KC Estenson, senior vice president and general manager of

(Click on the photo to view a full-sized preview.)

The new, launching Monday, Oct. 26, harnesses the full power of CNN and delivers it directly to web users in a stunning, visually charged online experience, it was announced today by KC Estenson, senior vice president and general manager of
Through a full-scale, breakthrough design, the new is uncluttered, visually bold and dramatically improves the consumer experience. In addition to showcasing CNN’s in-depth reporting, the site includes the launch of new features that make the site easier to browse and navigate, as well as a new opinion section, more integrated video and stunning photography. Adding new voices and a range of perspectives to, the site will also feature deep content partnerships with, TED, People and EW magazines.

“This is a total reimagining of, and we are extremely excited about unveiling it to the world,” said Estenson. “ has always been a destination for breaking news but the breadth and depth of the new site will give users a fresh new way to experience CNN’s content.”

Visually Driven Design and Personalization:
The new showcases CNN Worldwide’s extensive video capabilities by featuring video and photography as the centerpiece of the homepage. The new visually captivating homepage offers all of the best stories, video, interactive features above the fold – complemented by the ability for users to customize their news settings.’s new personalization functionality enables users to customize their personal homepage with weather and local headlines, stock quote lookup and sports scores.

The site’s search ability was rebuilt, allowing users to more quickly and easily find articles and videos across the vast network. The new site also introduces a beta product called NewsPulse – a new way of laying out all the news has to offer. The intuitive filtering tool enables users to see the most popular articles and videos at a glance, search for any topic or keyword, and sort by popularity, number of comments, or by time published. Once users find a story of interest, they can read, watch or share without leaving the NewsPulse experience.

Sections and Voices:
CNN Entertainment: Applying the same philosophy to entertainment news as CNN has employed in covering politics and business news, is now aligning all of its entertainment resources – a reporting unit, journalists in the field, CNN’s Los Angeles and New York bureaus and’s entertainment reporting team – to make it the premiere entertainment news destination online. is partnering with People and EW magazines to provide more of their sweeping coverage of entertainment news right within

CNN Opinion: is launching CNN Opinion, a new opinion section featuring text as well as video commentaries from numerous guest contributors as well as individuals within CNN. New regular contributors to this section include:

- Pete Cashmore: CEO and founder of Mashable, one of the world's top ten blogs according to the blog ranking service Technorati, which focuses on up-to-the-minute news on social networks and new websites

- David Frum: a Canadian-born conservative journalist fellow at the American Enterprise Institute, he is also the editor of, a site dedicated to the modernization and renewal of the Republican party and the conservative movement

- John Leguizamo: an Alma- and Emmy Award-winning Latino comedian, actor, voice actor and producer

Other current contributors include: Gloria Borger, Joy Behar, Bob Greene, Roland Martin, and Ruben Navarrette among others.

Content Collaborations:
TED Talk Tuesdays: Moving beyond the standard commentary, is launching a new video commentary feature through a partnership with TED. TED is a small nonprofit organization devoted to Ideas Worth Spreading. Started as a four-day conference in California 25 years ago, TED has grown to support world-changing ideas with multiple initiatives. Two annual TED Conferences invite the world's leading thinkers and doers to give the talk of their lives 18 minutes. Talks from TED and partners are made available, free, to the world on, and now, on Past TED speakers have included Bill Gates, Al Gore, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Nandan Nilekani, Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende and UK Prime Minister Gordon Brown. will bring these inspirational conversations to our mainstream audience through TED Talk Tuesdays, where will feature a talk on the home page each week. The site also will produce additional editorial content, including follow-up interviews with TED speakers, commentaries or original reporting around the Talk’s subject to provide users with a wide range of points of view.’s partnership with Oprah becomes more robust, leveraging their content and contributors more across the Health, Living, and Entertainment sections of the site. Additionally, is joining forces with and Facebook to present a live Oprah's Book Club interactive web event on Monday, November 9, 2009 at 9:00 p.m. (ET). The webcast will be a 90-minute worldwide event, during which readers can submit their questions for the author and potentially be featured during the live discussion. The special online event will be streamed live simultaneously from’s video player on and and will utilize Facebook Connect, enabling users to comment and pose questions through their Facebook profiles without ever leaving the
live webcast.

Oprah's Book Club’s sixty-third selection is "Say You're One of Them," the fiction book by Uwem Akpan. The book covers the plight of children in Africa through five short stories that are each told from a child's perspective.

“Americans in Afghanistan” and “The Handsome Furs Tour Asia”:
Building on the success of’s Freshman Year series in which two Freshman Congressman document their experiences on the Hill with Flip cameras, is launching two new first-person mini-documentaries exclusive to the web.

“Americans in Afghanistan” goes behind the headlines into a side of Afghanistan rarely seen. Two Americans living in Afghanistan and working with non-profit organizations share their lives through a series of firsthand video reports, revealing the struggles big and small and the moments of success that make their work worth it. will also feature a series, “The Handsome Furs Tour Asia.” Armed with two Flip cams, this indie rock duo husband and wife team of Dan Boeckner and Alexei Cox Perry documented their Asian tour first hand as they visited China, Hong Kong, Vietnam and Thailand. The Asian tour featured in the series is in support of their second record, Face Control, which got an 8 out of 10 from indie tastemakers, and other critical acclaim. These self-described travel nerds share the fun, excitement and drama of visiting new places, meeting new people and testing new foods. Boeckner is also a member of indie rock break out band Wolf Parade.

CNN iReport:
Since CNN launched iReport three years ago, the iReport community has grown into an integral part of newsgathering and storytelling at CNN. To reflect the growth and maturity of the community, as well as CNN’s commitment to collaborating with its audience to deliver the richest, most complete global news coverage available, iReport is being fully integrated into the new

The CNN iReport section of the new will share the site’s breakthrough design, folding the social media features of into CNN to create a seamless user experience across CNN’s online news and user-generated platforms. CNN iReport will feature a curated section front, programmed by CNN producers to ensure that the best, most interesting iReport content is easy to find and share. Additionally the CNN iReport section front features direct quotes from iReporters who are in the middle of unfolding stories across the world.

iReport submissions will be clearly labeled when vetted and cleared for reporting on CNN. Vetted iReports now feature comments from CNN producers, who add CNN context to the iReporter’s first-person view. Unverified submissions will be designated as such to provide the most complete context for users.

CNN Challenge: debuts the CNN Challenge, an online news trivia game guided by CNN anchors. Larry King, Wolf Blitzer, Anderson Cooper, Robin Meade and others guide users through the quiz about top stories of the week. is the No. 1 destination for online and wireless news according to Nielsen, garnering the greatest audience share in total minutes and page views and the most mobile usage among current events and global news sites. Launched in 1995, draws from the resources of CNN Worldwide and its many partners to provide consumers with the most enriching, immediate interaction with news anywhere, seamlessly combining articles, videos, images, interactive features and user-generated content.’s news video offering – both live and on-demand – is unparalleled on the Web.’s recent awards include a Peabody Award, two EPpy awards, four CableFAX Best of the Web awards, a National Headliner award, and the 2009 Edward R. Murrow award for best website.

Labels: , ,


Congratulations to CNN's Digital PR Team for garnering THE TOP prize in the Social Media Campaign category for the Inauguration Collaboration. PR News’ Platinum PR Awards Luncheon on October 21, 2009 saluted the winners and honorable mentions of the annual “best in PR” program. This must attend industry event, honored the top PR campaigns of the year, the smartest communications initiatives and the people behind them.


Sunday, October 18, 2009

'Cheating Death' with Dr. Sanjay Gupta

To mark the release of his new book, "Cheating Death", Dr. Sanjay Gupta - CNN's chief medical correspondent - spoke with Times Union reporter Tom Keyser.

Audio of the 24 minute Q & A session is here


Friday, October 16, 2009

Wolf Blitzer Snares "Balloon Boy" Exclusive

It's the story that stopped cable news in its tracks late Thursday afternoon - reports of a 6 year old boy floating out of control in his father's experimental weather balloon. Within hours of the story breaking, and an empty balloon crashing in rural Denver, the boy was found safe and well in the family's attic.

CNN's Wolf Blitzer - sitting in for Larry King - scored an exclusive primetime interview with the family of "balloon boy" on Thursday evening. Below is the clip that you will see making headlines today.

Labels: , ,

CNN Digital Tops TV News Competition In September

CNN Press Release: CNN Digital No. 1 TV News Property on the Web in September CNN Digital Also No. 1 Web Property (Among ALL News and Information online properties) in Total Minutes, Share of Online News, News Video and Mobile.

In September, CNN Digital was the Internet’s No. 1 TV news property beating the competition in all metrics, including:

- Unique Visitors: 38 million – 1.6 million more than MSNBC Digital; 21 million over Fox News Digital; 23 million more than ABCNEWS Digital; and 27.5 million above CBS News Digital.

- Total Minutes: 1.2 billion – 470 million more than No. 2 MSNBC Digital, 709 million more than Fox News Digital, over 1 billion more than ABC News Digital and 1.1 billion more than CBS News Digital.

- Average Time Per Person: 31.1 minutes – 16% greater than Fox News Digital, 58% greater than MSNBC Digital, 270% greater than ABC News Digital and 349% greater than CBS News Digital.

With a combined TV and online reach of more than 132 million, CNN continues to reach more people on more platforms than any cable news competitor in July, including MSNBC and Fox News. (Source: Nielsen Fusion – July 2009 – most recent data available)

CNN Digital is the No. 1 Web Property (Among ALL News and Information online properties) in Share of Online News, Total Minutes, Average Time Per Person Among top 20 sites, news video and mobile.

For the 12 months ending in September, CNN Digital is the Web’s No. 1 news video property, averaging more than 107 million video streams per month, 500,000 more than MSNBC Digital, and 332 million minutes, 9 million more than MSNBC

With 11.7 million unique visitors, CNN Digital remained the number one mobile news destination in August, surpassing the nearest competitor Yahoo! News by 125%. CNN Digital has remained the number one mobile news and information site for 32 consecutive months according to Nielsen Mobile Media View. (Source: Nielsen Mobile Media View - August 2009)

Labels: ,

Monday, October 12, 2009

New Anderson Cooper Left/Right Promo